About

FOODMISSION is an EU-funded project supporting the European Green Deal and Farm to Fork Strategy. Its goal is to empower citizens with the knowledge and tools to make informed, healthy, and sustainable food choices. Through gamification, citizen science, and education, the project investigates food behaviors, exploring what drives sustainable practices and how to foster lasting change.

Gamified Citizen Science Platform

FOODMISSION develops an interactive digital platform that engages citizens in a fun and educational way, making learning about sustainability both interactive and rewarding. The platform allows users to:

  • Track their personal food-related behaviors and assess their environmental impact
  • Participate in engaging challenges and missions focused on sustainability
  • Access expert-curated educational content on topics such as nutrition, food waste, and climate impact

This innovative approach promotes long-term behavioral change, helping users develop a deeper understanding of food systems and their role in creating a sustainable future.

T-Labs

A key feature of FOODMISSION is its T-Labs (Transformation Labs)—dynamic spaces where different stakeholders come together to co-create solutions for a more sustainable food system. These labs involve:

  • NGOs
  • Public administration
  • Research institutions
  • Private companies

Operating in seven European countries, T-Labs serve as testbeds for innovation, ensuring that new ideas are both practical and impactful.

A Strong European Partnership for Real-World Impact

FOODMISSION unites 10 partners from 8 countries, combining expertise from academia, industry, and civil society. This multidisciplinary approach ensures that solutions are backed by research, practical knowledge, and community insights.

From Research to Action

FOODMISSION goes beyond engagement by transforming insights into real-world impact. The project:

  • Collects data on food behaviors to identify key drivers of change
  • Explores gamification strategies to motivate citizens to make healthier, more sustainable food choices
  • Develops policy recommendations to support fair, inclusive, and sustainable food system

Facts about the project

  • The FOODMISSION project (No. 101181774) is funded by the European Union under the topic “HORIZON-CL6-2024-FARM2FORK-01-6”.
  • The project runs from 1 January 2025 – 30 June 2028
  • 10 partners from 8 countries